Paul Mitchell The Demi Instructions: A Comprehensive Guide
Welcome! This guide details application, mixing, and care for Paul Mitchell The Demi, a demi-permanent hair color offering vibrant glosses lasting up to five washes.
Understanding Paul Mitchell The Demi
Paul Mitchell The Demi is a uniquely formulated demi-permanent hair color designed to deliver incredible shine and tone without the commitment of permanent color. Unlike traditional hair dyes, The Demi utilizes a gentle, ammonia-free formula that deposits color, blending grey hair seamlessly and enhancing natural shades.
It’s ideal for those seeking to refresh their color, add depth, or correct unwanted tones. The color glosses can achieve results in as little as three minutes, making it a quick and efficient option for salon professionals and at-home users alike. The Demi works by utilizing plant-based lipids and oleic acid to condition and nourish the hair, leaving it silky and manageable.
Soy protein further smooths the cuticle, enhancing color vibrancy and providing styling control. This innovative formula ensures a beautiful, healthy-looking result every time, making The Demi a favorite among stylists and color enthusiasts.
What is The Demi Color Gloss?
The Demi Color Gloss is a liquid hair color that provides a sheer, luminous shine and tone. It’s not simply a color, but a conditioning treatment that enhances the natural beauty of the hair. This demi-permanent formula deposits color without lift, meaning it won’t lighten your existing shade, but rather enrich and revitalize it.
Available in a wide spectrum of shades, The Demi allows for customized color creation and seamless blending. Its unique gel consistency ensures quick, no-drip application, whether using a bottle or brush. The formula is designed to be mixed with a developer, creating a personalized color experience.
The Demi is perfect for toning, refreshing faded color, blending grey hair, or adding a subtle hint of color. It’s a versatile product that delivers salon-quality results, leaving hair looking healthy, vibrant, and full of life. It’s a fantastic option for those wanting a low-commitment color change.
Key Features and Benefits
Paul Mitchell The Demi boasts several key features that set it apart. Its ammonia-free formula minimizes damage and maximizes hair health, leaving strands silky and manageable. Plant-based lipids and oleic acid deeply condition and nourish, providing exceptional styling control. Soy protein smooths the hair cuticle, enhancing shine and reducing frizz.
The benefits extend beyond aesthetics. The Demi offers a quick processing time – often just 3 minutes for a gloss – making it ideal for busy schedules. Its demi-permanent nature means color gradually fades, reducing visible root lines. The formula’s versatility allows for endless color possibilities, from subtle enhancements to vibrant transformations.
Furthermore, The Demi’s gel consistency ensures easy, precise application, minimizing mess and waste. It’s a professional-quality product delivering salon results at home, promoting healthy, radiant, and beautifully colored hair.

Preparation for Application
Before coloring, conduct a strand test, select your ideal shade, and gather all necessary tools for a smooth, successful application process.
Conducting a Strand Test
A strand test is crucial before a full application of Paul Mitchell The Demi. This simple step helps predict color results and ensures desired tones are achieved, preventing unexpected outcomes. Select a small, inconspicuous section of hair – ideally from the nape of the neck.
Mix a small amount of The Demi color and developer according to the instructions. Apply the mixture to the chosen strand, ensuring complete saturation. Process for the full recommended time, up to 20 minutes.
Rinse the strand thoroughly and dry it completely. Evaluate the color result in natural light. This test reveals how the color will interact with your hair’s texture and porosity. If the color isn’t as expected, adjust the shade or processing time accordingly before proceeding with the full application.
Remember: Porous hair may absorb color faster, so careful observation is key!
Choosing the Right Shade
Selecting the perfect shade with Paul Mitchell The Demi requires careful consideration of your natural hair color and desired outcome. The Demi offers a range of beautiful glosses, from natural tones to vibrant hues. Begin by determining your current hair level – is it light, medium, or dark?
Consider whether you want to enhance your existing color, blend grays, or create a completely new look. If blending grays, choose a shade that closely matches your natural root color. For a tonal shift, select a shade that is within 1-2 levels of your current color.
Don’t hesitate to consult a professional color chart or stylist for guidance. Remember, The Demi is a demi-permanent color, meaning it deposits color without lift, so it won’t lighten your hair. Utilizing The Demi Clear can help customize shades and adjust intensity.
Gathering Necessary Tools
Successful application of Paul Mitchell The Demi relies on having the right tools readily available. Essential items include a non-metallic mixing bowl – crucial as metal can affect the color’s development. You’ll also need an applicator brush for precise and even distribution.
Protective gear is paramount: gloves are a must to keep your skin clean and nails fresh, and an old towel or cape will shield your clothing. Sectioning clips will help manage your hair during application, ensuring complete coverage.
A timer is vital for accurate processing, as exceeding the recommended time can impact the final result. Finally, have Paul Mitchell Color Protect Post Color Shampoo and conditioner on hand for the post-color rinse and to maintain vibrancy. A bottle for application is also recommended for quick, no-drip application.

Mixing The Demi Color
Achieving optimal results requires precise mixing! Combine The Demi with a developer, or utilize The Demi Clear with processing liquid for porous hair, ensuring a gel consistency.
The Demi and Developer Ratio
Understanding the correct ratio is crucial for successful color development with Paul Mitchell The Demi. Generally, a 1:1 ratio of The Demi color to developer is recommended for standard applications. This means for every ounce of The Demi, you’ll use one ounce of the appropriate developer volume – typically 10 volume is used with The Demi to ensure gentle, tone-on-tone color.
However, the specific developer volume can be adjusted based on the desired level of lift and the hair’s existing condition. Always refer to the Paul Mitchell guidelines for specific shade recommendations. Precise measurement is key; using too much developer can lead to unpredictable results, while insufficient developer may not fully activate the color.
For clarity, ensure you are using a calibrated scale or accurate measuring tools to maintain consistency. Remember, The Demi is a demi-permanent color, meaning it deposits color without significant lift, so developer choice is primarily about activation, not lightening.
Using The Demi Clear
Paul Mitchell The Demi Clear is a versatile tool, functioning as a diluter and filler within the system. It’s particularly valuable when working with porous hair, which tends to absorb color rapidly and unevenly. Adding an equal amount of The Demi Clear and Paul Mitchell Processing Liquid to your color mixture helps control the color deposit, preventing over-saturation and ensuring a more predictable result.
The Clear also allows for customized shade creation. It can be mixed with other Demi shades to achieve unique tones or to slightly lighten existing colors. It’s ideal for creating softer, more subtle effects.
Importantly, The Demi Clear doesn’t contain pigment; it simply adjusts the intensity and application characteristics of the color. When using it, always maintain the 1:1 ratio of color to developer, adjusting the Clear accordingly; It’s a key component for achieving professional, balanced results.
Achieving the Correct Consistency
The Demi is formulated to mix to a perfect gel consistency, which is crucial for controlled and precise application. This texture minimizes dripping and allows for even distribution, whether using a bottle or a brush. A well-mixed formula ensures optimal color uptake and predictable results.
Proper mixing involves thoroughly combining the desired Demi shade with the appropriate developer, adhering to the recommended ratio. Ensure all product is fully incorporated, scraping the sides and bottom of the mixing bowl.
The ideal consistency should be smooth and creamy, not too thick or too runny. If the mixture appears too thick, add a few drops of developer. If it’s too thin, add a small amount of additional color. Consistent texture is key for even coverage and vibrant color!

Application Techniques
Application methods vary! Choose from top coat, first-time full head, or root touch-up techniques, ensuring even saturation for optimal color deposit and desired results.
Top Coat Application
For a vibrant gloss or tone-on-tone refresh, the Top Coat application is ideal. Begin with pre-lightened or previously colored hair, ensuring it’s clean and dry. Mix The Demi color with the appropriate developer, achieving a smooth, gel-like consistency – crucial for no-drip application.
Apply the mixture evenly throughout the hair, starting at the roots and working towards the ends. Ensure complete saturation for uniform color. The quick processing time, often around 3 minutes, makes this a fast and effective option.
Remember, for porous hair, incorporating The Demi Clear with processing liquid can help control color uptake. Following processing, thoroughly rinse the hair, then utilize Paul Mitchell Color Protect Post Color Shampoo and conditioner to lock in vibrancy and maintain hair health. This method delivers stunning shine and revitalized color!

First-Time Application
When applying The Demi for the very first time, meticulous preparation is key. Begin by conducting a thorough strand test to predict color results and ensure desired tone. Select the appropriate shade based on the hair’s current color and desired outcome.
Mix The Demi with the correct developer ratio, aiming for a smooth, easily manageable gel consistency. Apply evenly, starting at the roots and saturating through the lengths. Pay close attention to achieving uniform coverage, especially for consistent results.
Crucially, if dealing with porous hair, incorporate The Demi Clear and processing liquid to regulate color absorption. Process for up to 20 minutes, then rinse thoroughly, followed by shampooing with Paul Mitchell Color Protect Post Color Shampoo and conditioning for optimal color retention and hair health.
Root Touch-Ups
For root touch-ups with Paul Mitchell The Demi, precision is paramount. Begin by mixing the color as you normally would, ensuring the shade precisely matches your existing color. Apply the mixture directly to the new growth, avoiding overlap onto previously colored hair to prevent unwanted darkening or banding.
Work quickly and efficiently, saturating the roots thoroughly for even color deposit. If the hair is porous, remember to add an equal amount of The Demi Clear and processing liquid to the mixture before application. This helps control color uptake and ensures a seamless blend.
Process for a reduced time, typically 10-15 minutes, checking frequently for desired color development. Rinse thoroughly, followed by shampooing with Paul Mitchell Color Protect Post Color Shampoo and conditioning to maintain vibrancy and hair health.
Full Head Application
Applying Paul Mitchell The Demi to a full head of hair requires careful sectioning and thorough saturation. Begin by dividing the hair into four quadrants for manageable application. Mix the color according to the instructions, ensuring a consistent gel-like consistency for quick, no-drip application using either a bottle or brush.
Start application at the roots, working through each section systematically. Ensure complete saturation from root to tip, as The Demi provides a demi-permanent gloss. If porosity is a concern, incorporate The Demi Clear and processing liquid into your mixture for controlled development.
Process for up to 20 minutes, monitoring color development closely. Rinse thoroughly, then cleanse with Paul Mitchell Color Protect Post Color Shampoo and condition to lock in color and enhance hair’s silky feel.

Processing and Rinsing
Process The Demi for up to 20 minutes, adjusting for porosity with The Demi Clear. Rinse thoroughly, then use Paul Mitchell Color Protect Shampoo and conditioner!
Processing Time Guidelines (Up to 20 Minutes)
Optimal processing time for Paul Mitchell The Demi typically falls within a 10 to 20-minute window, though this can be adjusted based on the desired intensity and the hair’s porosity. It’s crucial to monitor the color development closely during this period.
For natural or previously untreated hair, a processing time of 15-20 minutes generally yields excellent results. If you’re aiming for a more subtle tone or are working with previously colored hair, consider checking the color development around the 10-minute mark.
Porous hair requires careful attention. Adding an equal amount of The Demi Clear and Paul Mitchell Processing Liquid to the mixture helps slow down color absorption, preventing over-toning. Always perform a strand test to accurately gauge processing time and ensure the desired shade is achieved. Remember, heat does not accelerate the process with The Demi.
Addressing Porous Hair
Porous hair, often damaged or chemically treated, absorbs color rapidly and unevenly, potentially leading to over-toning or patchy results. To mitigate this, a crucial adjustment to the application process is necessary when using Paul Mitchell The Demi.

The key is to slow down color absorption. Add an equal amount of The Demi Clear and Paul Mitchell Processing Liquid to your remaining color mixture before applying it to porous sections of the hair. This dilution helps regulate the color uptake, ensuring a more even and predictable outcome.
Remember to always conduct a strand test on a discreet section of porous hair to determine the optimal processing time. Begin checking the color development around the 8-10 minute mark, and do not exceed the maximum processing time of 20 minutes. Following with a color-safe shampoo and conditioner is vital for sealing the cuticle.
Rinsing Procedure
Thorough rinsing is paramount after processing with Paul Mitchell The Demi to remove all color residue and prevent further development. Begin with lukewarm water, gently rinsing until the water runs completely clear. Avoid hot water, as it can cause the cuticle to swell and lead to color fading.
Ensure you rinse every strand, paying particular attention to the hairline, ears, and nape of the neck – areas where color can easily accumulate. A gentle massaging action during rinsing helps lift away any remaining pigment.
Once the water runs clear, proceed to shampoo with Paul Mitchell Color Protect Post Color Shampoo. This specialized formula is designed to gently cleanse while preserving the vibrancy of your new color. Follow with a color-safe conditioner to seal the cuticle and enhance shine.
Shampooing and Conditioning (Color Protect Post Color Shampoo)
Immediately following the rinsing procedure, utilize Paul Mitchell Color Protect Post Color Shampoo. This specialized formula is crucial for maintaining the vibrancy and longevity of your newly applied The Demi color. Traditional shampoos can strip color, but Color Protect gently cleanses without compromising the hue.
Apply a small amount of shampoo to wet hair, massaging gently into a lather. Focus on the scalp to remove buildup, but avoid harsh scrubbing. Rinse thoroughly until all traces of shampoo are removed.
Follow with a color-safe conditioner to replenish moisture and seal the hair cuticle. This step is vital for smoothing the hair shaft, enhancing shine, and preventing color fading. Leave the conditioner on for 2-3 minutes before rinsing completely.

Post-Color Care
Extend the life of your color! Utilize color-safe products, protect hair from heat, and maintain vibrancy with specialized shampoos and conditioners for lasting results.
Maintaining Color Vibrancy
Preserving your newly achieved hue requires a dedicated aftercare routine. To truly maintain the vibrancy of your Paul Mitchell The Demi color, consistently use shampoos specifically formulated for color-treated hair, like the Paul Mitchell Color Protect Post Color Shampoo. These gentle cleansers help prevent color fading and keep your hair looking fresh.
Avoid harsh sulfates and clarifying shampoos, as they strip away color molecules. Limit washing your hair to only when necessary, as each wash contributes to color loss. When you do wash, use cool water, as hot water opens the hair cuticle, allowing color to escape.
Deep conditioning treatments are also crucial. They help seal the cuticle, locking in color and adding moisture. Consider incorporating a weekly hair mask to replenish lost nutrients and enhance shine. Protecting your hair from sun exposure is also vital, as UV rays can cause color to fade.
Extending Color Longevity (Up to 5 Washes)

Maximizing the life of your Demi color, knowing it lasts up to five washes, hinges on mindful hair care practices; The type of shampoo you choose is paramount; steer clear of sulfates and opt for Paul Mitchell Color Protect Post Color Shampoo, designed to minimize color stripping.
Reduce washing frequency – the less you wash, the longer the color remains vibrant. When washing, use lukewarm or cool water to prevent the hair cuticle from opening and releasing color. Consider utilizing a color-depositing conditioner between washes to refresh the tone and boost vibrancy.
Protect your hair from environmental factors like sun exposure, which can accelerate fading. Wear a hat or use a UV protectant spray when spending extended periods outdoors. Avoid excessive heat styling, as high temperatures can also diminish color intensity.
Protecting Hair Health
Maintaining hair’s integrity during and after using Paul Mitchell The Demi is crucial. The formula, enriched with plant-based lipids, oleic acid, and soy protein, already contributes to hair health by conditioning, nourishing, and smoothing the cuticle. However, supplemental care is vital.
Minimize heat styling to prevent damage and dryness. When heat is necessary, always use a heat protectant spray. Deep conditioning treatments, performed weekly, replenish moisture and strengthen the hair shaft. Avoid harsh chemical treatments like perms or relaxers immediately before or after using The Demi.
Gentle handling is key; use a wide-tooth comb to detangle wet hair, starting from the ends and working your way up. Regular trims remove split ends, preventing further breakage and promoting healthy growth. Prioritize a balanced diet and adequate hydration for overall hair health.

Safety Precautions
Always wear gloves to protect skin and nails during application. Cover clothing and work surfaces, and immediately cleanse any spills with water to avoid staining.
Wearing Gloves
Protecting your skin is paramount when working with hair color, and Paul Mitchell The Demi is no exception. The use of gloves isn’t merely a suggestion; it’s a crucial safety precaution. Demi-permanent color, while gentler than permanent dyes, can still cause irritation or staining if it comes into contact with your skin.
Always ensure you are wearing appropriate gloves throughout the entire process – from mixing the color to application and rinsing. Disposable nitrile or latex gloves are ideal, providing a barrier against the color formula. Check the gloves for any tears or punctures before use, discarding them if damaged.
Beyond skin protection, gloves also safeguard your nails from discoloration. Hair color can penetrate the nail bed, leading to unsightly staining that can take weeks to grow out. By consistently wearing gloves, you maintain not only the health of your skin but also the appearance of your hands. Remember, a clean and protected workspace starts with you!
Protecting Clothing and Surfaces
Preventing stains is key when using Paul Mitchell The Demi. This demi-permanent color, despite its conditioning properties, can still transfer and potentially damage surfaces and clothing. Before beginning, always wear old clothing that you don’t mind potentially discoloring. A dark-colored, dedicated salon cape is highly recommended.
Protect your work area by covering countertops, floors, and any nearby furniture with plastic sheeting or old towels. This creates a barrier against accidental spills and splatters. Be particularly mindful of porous surfaces like tile or wood, as they can absorb color quickly.
Immediate action is crucial if any color comes into contact with surfaces. Cleanse any stains immediately with water. Prompt cleaning significantly increases the chances of removing the color before it sets. Don’t delay – the longer the color sits, the harder it becomes to remove. A proactive approach saves time and prevents lasting marks!
Dealing with Stains
Quick response is vital when addressing stains from Paul Mitchell The Demi. Despite preventative measures, accidents happen! If color contacts skin, immediately wash the affected area with soap and water. For clothing or surfaces, the key is swift action.
Water is your first line of defense. Rinse the stained area thoroughly with cool water. Avoid hot water, as it can set the color. If the stain persists, try a mild detergent or stain remover specifically designed for hair color. Test the product in an inconspicuous area first to ensure it doesn’t cause further damage.
Persistent stains may require professional help. For stubborn marks on delicate fabrics or surfaces, consider consulting a professional cleaning service. Remember, prompt attention significantly increases the likelihood of complete stain removal. Ignoring the stain will likely make it permanent!